In 2014 Ferrari was rated the world's most powerful brand by Brand Finance in June 2018, the 1964 250 GTO
became the most expensive car in history, setting an all-time record selling price of $70 million.
Ferrari hire have well established themselves as one of the leading Italian luxury and sports car makers and have a massive following in motorsport too.
Early in 1969, Fiat took a 50% stake in Ferrari. An immediate result was an increase in available investment funds, and work started at once on a factory extension intended to transfer production from Fiat's Turin plant of the Ferrari engined Fiat Dino.